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  • For Immediate Release

    FIR Cut: Wells Fargo blog on merger

    By

    Neville Hobson

    •

    8 January 2009

    Overflow from FIR #412 on January 8, 2009. News That Fits: The Wells Fargo-Wachovia Blog Wells, Wachovia blog on merger Blog debuts to pitch Wells-Wachovia merger Download this podcast (2.28Mb, 4:55) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

    Full story: FIR Cut: Wells Fargo blog on merger
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #412: January 8, 2009

    By

    Neville Hobson

    •

    8 January 2009

    Content summary: Upcoming FIR Interview with Jack O’Dwyer; Shel’s in Indianapolis; Dan York reports on catching waves, and more; the Media Monitoring Minute with CustomScoop; News That Fits: mobile marketing moves from ads to apps, blogger outreach, why you must do your own backups, intranet winners; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Sub City Dwellers, and more. Get FIR: Download the MP3 file (29.5Mb, 56:37) Subscribe to the RSS feed Get the show at iTunes Messages…

    Full story: The Hobson and Holtz Report – Podcast #412: January 8, 2009
  • Communication, Social Networks, Society, Twitter, Web

    Tips to help you get started with Twitter

    By

    Neville Hobson

    •

    7 January 2009

    Twitter has been in the news a great deal in recent weeks, sometimes for trivial reasons, sometimes for headline-grabbing reasons. Whatever the reason, one thing is true – more and more people are signing up for accounts and joining the fast-expanding Twitter universe. Like many other users, I receive new followers on a daily basis. Indeed, according to TweetDeck stats, I’m currently averaging five new followers per day. With people unfollowing me averaging about one user every couple of weeks,…

    Full story: Tips to help you get started with Twitter
  • Advertising, Marketing, Public Relations, Television, Travel

    Virgin exuberance

    By

    Neville Hobson

    •

    7 January 2009

    This ad spot for airline Virgin Atlantic is currently running on TV in the UK: It’s one of the best ads I’ve seen for a long time, one that grabs your attention and keeps it. Once you start watching, you’re hooked. Those 80s icons! Just see how many you can spot, from mobile phones to fashion to brand names. And with Relax, one of the greatest music tracks from the 80s. The ad – titled “Still red hot,” recreating the…

    Full story: Virgin exuberance
  • Business, Communication, Experiences, Gadgets, Mobile, Public Relations, Reputation

    No genius at O2

    By

    Neville Hobson

    •

    6 January 2009

    I was in a Twitter conversation this morning with Luke Razzell about the iPhone and our different experiences when something goes wrong. In Luke’s case, he had a problem with the antenna of his iPhone. He visited an Apple Genius Bar where his problem was identified and his phone replaced. How quick was it? Luke says: It literally took 5 mins on the spot—Genius checked it was a hardware issue (antenna), then swapped it. While he waited, in other words.…

    Full story: No genius at O2
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