In the landscape of public relations, two critical issues continue to challenge our profession: the persistent use of Advertising Value Equivalency (AVE) as a measurement metric, and the ongoing debate about licensing PR practitioners. These seemingly disparate topics are, in fact, closely intertwined, both speaking to the fundamental question of how we define and maintain professional standards in PR. In this post, I’ll explore these issues, their interconnections, and what they mean for the future of our industry A few…