Ferrero is one of the world’s largest chocolate producers, the owner of brands such as Ferrero Rocher chocolates, Nutella chocolate-hazelnut spread, Tic Tac mints and Kinder. Like many consumer products companies, Ferrero has traditionally been a big spender on TV advertising in its various markets. The company is also moving its marketing footprint onto the […]

Content summary: FIR Interview with Bob Pearson, Dell, posted, two more coming plus book reviews; Michael Netzley reports on blogging in Vietnam and Iran; the Media Monitoring Minute with CustomScoop; News That Fits – what can Google Friend Connect do for you?, is Pepsi Motrin done right?; listener comments from Keith Childs, GM Europe, and […]