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Full story: FIR 184: An Incomprehensible DisasterThe June 2019 edition of “The Hobson and Holtz Report,” aka FIR 184, features Neville Hobson and Shel Holtz talking about these stories: Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication Mary Meeker’s annual Internet Trends report has a lot of meat for communicators Privacy policies are an incomprehensible […]
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Full story: FIR 183: Let’s get personalThe May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, […]
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Full story: FIR 182: Hot Bee ActionThe April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z Media coverage of local news is evaporating. Should business pick up the slack? […]













