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Business, Communication, Marketing, Public Relations, Reputation, Technology, The Hobson & Holtz Report, Trends, Web

FIR 184: An Incomprehensible Disaster

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Neville Hobson

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27 June 2019

The June 2019 edition of “The Hobson and Holtz Report,” aka FIR 184, features Neville Hobson and Shel Holtz talking about these stories: Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication Mary Meeker’s annual Internet Trends report has a lot of meat for communicators Privacy policies are an incomprehensible disaster North Face and its ad agency thought it was clever gaming Wikipedia. Now they’re sorry. A privacy issue with precise-location tagging led Twitter to…
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Advertising, Communication, Europe, Marketing, Politics, Public Relations, Reputation, Small Data Forum, Social Networks, Society, Technology, Trends

SDF Podcast 28: Summertime Special

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Neville Hobson

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26 June 2019

Show notes by Sam Knowles. In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat on the Empire and took a ‘grand tour’ of Europe for months at a time, or else went off to add new lands to said Empire. The closest most workers got to any kind of holiday was being taken in…
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Business, Communication, Ethics, Europe, Mainstream Media, Marketing, Podcasting, Public Relations, The Hobson & Holtz Report, Trends

FIR 183: Let’s get personal

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Neville Hobson

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31 May 2019

The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent. GDPR is one year old. Has it succeeded in protecting Europeans’ privacy? PR professionals are relegating earned media to the dustbin.…
Full story: FIR 183: Let’s get personal
Artificial Intelligence, Business, Communication, Entertainment, Innovation, Journalism, Marketing, Podcasting, Public Relations, Technology, The Hobson & Holtz Report, Trends, Web

FIR 182: Hot Bee Action

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Neville Hobson

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30 April 2019

The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z Media coverage of local news is evaporating. Should business pick up the slack? Customer reviews are the new content marketing, says Jay Baer Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the…
Full story: FIR 182: Hot Bee Action
Business, Communication, Europe, Politics, Public Relations, Small Data Forum, Social Media, Social Networks, Society, Technology, Trends

SDF Podcast 27: When April Fool’s meets Groundhog Day

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Neville Hobson

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9 April 2019

So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as…
Full story: SDF Podcast 27: When April Fool’s meets Groundhog Day