Sun Microsystems is readying a new online tool that will allow non-programmers to develop social applications in a collaborative manner. Zembly, currently in private beta, will make it easy for those with minimal programming skills to create widgets, Facebook applications, and other tools that can support communication and marketing objectives. Zembly’s CTO, Todd Fast, discusses […]

Content summary: PR Week blog contest update; brief discussion of FIR interview with Maggie Fox and Geoff Livingston; discussion of Jason Calacanis’ post about do-it-yourself PR for startup CEOs who should fire their PR agencies; the Media Monitoring Minute from CustomScoop; Dan York’s report and a follow-up discussion about the state of Technorati; the music […]