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  • Advertising, Communication, Marketing, Public Relations, Sport, Television

    Gearing up for London 2012

    By

    Neville Hobson

    •

    24 August 2008

    Whatever you think of it, this symbol is one we’ll be seeing a great deal of in the coming weeks as London starts to gear up as host city of the 2012 Olympic Games in four years’ time. When the 2012 logo was announced in June 2007, it attracted widespread criticism and dislike. I recall […]

    Full story: Gearing up for London 2012
  • Communication, Experiences, Experimenting

    Bank holiday links

    By

    Neville Hobson

    •

    24 August 2008

    It’s late August bank holiday weekend in the UK, which often means traffic jams, rock festivals, iffy weather and maybe a strike. It’s all of that so a usual bank holiday experience :) So as I’m in the holiday spirit too, and not writing much in this blog before Tuesday, I’m taking the opportunity to […]

    Full story: Bank holiday links
  • Communication, Experimenting, Gadgets, Mobile, Public Relations, Workplace

    Grappling with the mobile email monster

    By

    Neville Hobson

    •

    22 August 2008

    Most people I know in business have a Blackberry. And it is usually a Blackberry, not another smartphone brand, that people use to keep on top of things like email when they’re out and about. For years, I’ve been a permanent resistor to the notion of being at the beck and call of email no […]

    Full story: Grappling with the mobile email monster
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #373: August 21, 2008

    By

    Neville Hobson

    •

    21 August 2008

    Content summary: FIR Live postponed until September 20; PR Week blog contest update; Dan York reports on SpeechTEK, Technorati and more; the Media Monitoring Minute with CustomScoop; News That Fits – the SEC’s big IDEA, smarter talk about PR’s future, how a PR firm should provide value to clients about social media, Chicago Tribune’s Twitter […]

    Full story: The Hobson and Holtz Report – Podcast #373: August 21, 2008
  • Advertising, Business, Communication, Marketing, Public Relations, Social Media, Workplace

    Social media is the strategic core, says Dell

    By

    Neville Hobson

    •

    20 August 2008

    If you’re looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell. The interview was conducted by Jean-Baptiste Su during the press conference in San Francisco last month to launch new Latitude laptops, featuring […]

    Full story: Social media is the strategic core, says Dell
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