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Full story: The Hobson & Holtz Report – Podcast #329: March 20, 2008
Content summary: Shel on the road; FIR Live on BlogTalk Radio this Saturday; EuroBlog 2008 presentations and videos now available; first FIR Video Interview posted: Rick Murray, Edelman; Paull Young presents the Media Monitoring Minute with CustomScoop; Microsoft: from Blue Monster to infection; new e-book from Colin McKay: Secret Underground Guide to Social Media for Organizations; Shel and American Copywriter’s John January in conversation in Kansas City; listeners’ comments discussion; music from Everyday Jones; and more. [Messages from our sponsors:…
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Full story: Next live FIR call-in show: Sat March 22
Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen career involves building and maintaining relationships between an organization and its publics. Blasting press releases: one-way. Negotiating with activist groups: two-way. In this live call-in episode of FIR, we’ll open the lines to listeners for their observations and opinions. It…
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Full story: FIR Video Interview: Rick Murray, Edelman – March 15, 2008
The EuroBlog 2008 conference took place in Brussels, Belgium, last week. Described as an event focused on “Social media and the future of PR: New ideas, new research, new business,” the two-day event brought together over 100 people from the academic and practitioner worlds from across Europe and the USA. In this first FIR Video Interview, Neville Hobson talked briefly with Rick Murray, President of Edelman Digital, about the key messages for PR practitioners resulting from topics and themes discussed…











