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  • For Immediate Release

    The Hobson & Holtz Report – Podcast #327: March 13, 2008

    By

    Neville Hobson

    •

    14 March 2008

    Content summary: A topic for the next call-in show; CNW Group interview coming; Ragan to exand unconference program; Media Monitoring Minute; Dan York’s report; Neville and David Phillips under the English Channel; Eric Schwartzman’s report; One-Minute News: how to handle an online attack, the value of letting customers comment; McDonald’s opens an internal blog; David […]

    Full story: The Hobson & Holtz Report – Podcast #327: March 13, 2008
  • Communication, Europe, Events, Professional Development, Public Relations, Social Media, Social Networks, Twitter

    Social media and the future of PR

    By

    Neville Hobson

    •

    12 March 2008

    I’m heading to Brussels tomorrow to participate in EuroBlog 2008, a two-day conference that mashes up academia and PR to produce an event that I’m sure will be worth the time of everyone attending, speakers and guests alike. This is the third such annual event organized by The European Public Relations Education and Research Association […]

    Full story: Social media and the future of PR
  • Experiences, Hardware, Marketing, Public Relations, Reputation, Technology

    Amazing customer service is the new marketing

    By

    Neville Hobson

    •

    11 March 2008

    Everyone has tales of their customer service experiences, good and bad. You tend to hear more about bad experiences than good, it seems to me. Not surprising, I suppose, as when something goes wrong, you want to tell everyone about it. And a blog is a pretty good way of doing that. With everything so […]

    Full story: Amazing customer service is the new marketing
  • Experiences, Podcasting, Social Networks, Technology

    Satisfying the inner geek

    By

    Neville Hobson

    •

    10 March 2008

    Does the idea of being marooned on a desert island appeal to you? Metaphorically, it appeals to me and so I happily accepted an invitation from Neil Dixon a few weeks ago to be a guest on Desert Island Geek. The format for this 30-minute podcast is simple according to the invitation document Neil sent […]

    Full story: Satisfying the inner geek
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #326: March 10, 2008

    By

    Neville Hobson

    •

    10 March 2008

    Content summary: Discussion: should ‘off the record’ be respected by journalists?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports from a social media event in Sydney; be careful with your email password online; Southwest Airlines goes on a PR offensive; when an interview descends into chaos and the audience takes over; eBay hires a […]

    Full story: The Hobson & Holtz Report – Podcast #326: March 10, 2008
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