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Full story: Courageous decisions helped regain brand trust
I watched a fascinating documentary on the Virgin1 TV channel last night – the story of the Tylenol poisoning crisis in 1982. Seven people died in the Chicago area after ingesting Tylenol Extra Strength capsules that had been deliberately laced with potassium cyanide poison. The murder mystery remains unresolved to this day and the killer has never been found. I well remember the crisis as it happened as it was an ongoing topic in a column on marketing that I…
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Full story: The Hobson & Holtz Report – Podcast #324: March 3, 2008
Content summary: New FIR Interview; news about Thursday’s show; vote for FIR at Podcast Alley; David Phillips reports on YouTube live video and other disrupters; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web; Prince Harry in Afghanistan: are media embargoes still valid today?; Ford’s social media initiative in Canada; social media survey says agencies “don’t get it”, another survey says UK businesses slow to take up social media; Lee Hopkins reports on I…
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Full story: FIR Interview: Rusty Williams and Aaron Strout of Mzinga – March 3, 2008
Mzinga and Prospero – both companies that have grown through acquisition – have merged to become a significant provider of community and social media services for internal and external purposes. In this FIR Interview, Shel Holtz talked with Mzinga’s Rusty Williams, Sr. VP of Social Media Product Planning and Aaron Strout, VP of New Media about the growing demand for community and social media solutions, and the ongoing consolidation in the industry. About our Conversation Partners Rusty Williams, most recently…











