It has been six weeks since the launch of GMnext, General Motors’ ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel Holtz talked with GM’s Scot Keller and Christopher Barger about the initiative’s first month-and-a-half, lessons […]

Content summary: Podcast Alley voting system now working again; discussion: the legitimacy of print on demand; the Media Monitoring Minute with CustomScoop; description meta tags; the influence of employee bloggers in corporate acquisitions; successful marketing campaigns on social networks; start-up brings Second Life to mobile phones; Dan York reports; listeners’ comments discussion; upcoming FIR Interview; […]