It has been six weeks since the launch of GMnext, General Motors’ ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel Holtz talked with GM’s Scot Keller and Christopher Barger about the initiative’s first month-and-a-half, lessons learned, surprises, things that have gone as expected and reaction from mainstream media and the blogosphere. They also provide insights into events that followed the…

Content summary: Podcast Alley voting system now working again; discussion: the legitimacy of print on demand; the Media Monitoring Minute with CustomScoop; description meta tags; the influence of employee bloggers in corporate acquisitions; successful marketing campaigns on social networks; start-up brings Second Life to mobile phones; Dan York reports; listeners’ comments discussion; upcoming FIR Interview; music from Rock Kills Kid; and more. [Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35…