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Full story: The Hobson & Holtz Report – Podcast #319: February 14, 2008
Content summary: Vote in FIR Live call-in poll; upcoming FIR Interview and Speakers & Speeches podcasts; the Media Monitoring Minute with CustomScoop; CNN launching citizen journalism news site iReport.com; twittering your Yahoo layoff experience; environmental activists confront GM on GMNext blog; blogger influence on weekends; Dan York reports on Yahoo Live and OoVoo, and privacy issues; listeners’ comments discussion; music from City and Colour; and more. [Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving…
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Full story: Think of the small screen as a new canvas
Reviewing some of the reporting and commentary from the Mobile World Congress in Barcelona this week, it’s clear to see that this is heaven for gadget geeks. I wish I were there! New mobile devices abound, either launching very soon or in the works for later in the year, such as one that interests me a lot – the Nokia N96, successor to the N95 models (I have an N95 8GB). Devices like this are squarely positioned as audio-visual entertainment…
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Full story: Quit smoking with Twitter
Or more precisely, with Qwitter, a neat idea from TobaccoFreeFlorida, an advocacy group in that US state dedicated to raising awareness of health and other issues related to smoking. Note I didn’t say this group is anti smoking. It is, of course, but its overall message is quite subtle: This movement seeks to provoke reactions from both sides. It asks everyone to look at him or herself in the mirror and take a stand. Are you a smoker? Are you…
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Full story: The Hobson & Holtz Report – Podcast #318: February 11, 2008
Content summary: My ooVoo Day: testing ooVoo desktop video conferencing; discussion: upcoming FIR Interview and Speakers & Speeches podcasts; the FIR Live show on BlogTalk Radio; the Media Monitoring Minute with CustomScoop; the social media news release and PRWeb: update from Dave Fleet; the new FastCompany community; mashups are breaking the mould at Microsoft; why are PR students not blogging?; corporate coming and going in Second Life; Eric Schwartzman meets the newswires on the future of the press release; listeners’…
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Full story: 26-Week Internet Marketing Plan
If you’re in charge of the marketing function in your business then you can’t afford not to manage your own internet marketing strategy. That’s the premise behind the 26 Week Internet Marketing Plan, an audio-visual training course from Edinburgh-based Purple Internet Marketing, a consulting firm that helps businesses devise and implement their own internet marketing campaigns. The firm has sent me a free copy of the kit to look at and, perhaps, write about. It’s due to be officially launched…
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