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  • Events, For Immediate Release, Podcasting, Radio

    Live FIR call-in show set for Saturday, Feb 9

    By

    Neville Hobson

    •

    5 February 2008

    Neville Hobson and Shel Holtz will host a special live call-in edition of "For Immediate Release: The Hobson and Holtz Report" this Saturday, February 9, at 10am Pacific (1pm Eastern and 6pm GMT). The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, […]

    Full story: Live FIR call-in show set for Saturday, Feb 9
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #316: February 4, 2008

    By

    Neville Hobson

    •

    4 February 2008

    Content summary: Vote for FIR at Podcast Alley; FIR live on BlogTalk Radio Feb 9; Marantz PMD-620; get the new FIR widget; two initiatives from Ragan Communications: My Manager social network, IABC international conference coverage; Lee Hopkins reports; the Media Monitoring Minute with CustomScoop; Tom Foremski’s request for PR pitches; Microsoft and Yahoo: organization and […]

    Full story: The Hobson & Holtz Report – Podcast #316: February 4, 2008
  • Business, Projects, Public Relations, Social Media, Technology, Web

    Key elements in blogger relations

    By

    Neville Hobson

    •

    4 February 2008

    A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere. Stimulate some interest and, hopefully, some conversations about what they offer. See where and how far a social media approach to getting the word out actually goes. In other words, putting into practice much […]

    Full story: Key elements in blogger relations
  • Advertising, Communication, Marketing

    Marmite evangelism

    By

    Neville Hobson

    •

    3 February 2008

    If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever. There’s a good history on Wikipedia. Marmite is made from yeast extract and is a […]

    Full story: Marmite evangelism
  • For Immediate Release

    Dave Briggs needs your feedback

    By

    Neville Hobson

    •

    3 February 2008

    Last Thursday’s FIR #315 podcast featured something a bit different to the shows we usually do. With Shel on the road, this was one of the occasional episodes that I end up doing solo including all editing and production. This time, though, I included a 15-minute conversation with Dave Briggs, an FIR listener in Northamptonshire, […]

    Full story: Dave Briggs needs your feedback
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