NevilleHobson .com – Page 583

Events, For Immediate Release, Podcasting, Radio

Live FIR call-in show set for Saturday, Feb 9

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Neville Hobson

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5 February 2008

Neville Hobson and Shel Holtz will host a special live call-in edition of "For Immediate Release: The Hobson and Holtz Report" this Saturday, February 9, at 10am Pacific (1pm Eastern and 6pm GMT). The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in…
Full story: Live FIR call-in show set for Saturday, Feb 9
For Immediate Release

The Hobson & Holtz Report – Podcast #316: February 4, 2008

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Neville Hobson

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4 February 2008

Content summary: Vote for FIR at Podcast Alley; FIR live on BlogTalk Radio Feb 9; Marantz PMD-620; get the new FIR widget; two initiatives from Ragan Communications: My Manager social network, IABC international conference coverage; Lee Hopkins reports; the Media Monitoring Minute with CustomScoop; Tom Foremski’s request for PR pitches; Microsoft and Yahoo: organization and communication challenges; changes at Utterz; listeners’ comments discussion; music by Matthew Ebel; and more. [Messages from our sponsors: FIR is brought to you with Lawrence…
Full story: The Hobson & Holtz Report – Podcast #316: February 4, 2008
Business, Projects, Public Relations, Social Media, Technology, Web

Key elements in blogger relations

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Neville Hobson

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4 February 2008

A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere. Stimulate some interest and, hopefully, some conversations about what they offer. See where and how far a social media approach to getting the word out actually goes. In other words, putting into practice much of the theory about blogger relations. Conjungo has an interesting story to tell that I think is well suited to the niche approach of blogger…
Full story: Key elements in blogger relations
Advertising, Communication, Marketing

Marmite evangelism

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Neville Hobson

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3 February 2008

If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever. There’s a good history on Wikipedia. Marmite is made from yeast extract and is a dark, almost black, colour. That and the taste is what provokes most strong reactions – which are either love it or hate it. There’s rarely…
Full story: Marmite evangelism
For Immediate Release

Dave Briggs needs your feedback

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Neville Hobson

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3 February 2008

Last Thursday’s FIR #315 podcast featured something a bit different to the shows we usually do. With Shel on the road, this was one of the occasional episodes that I end up doing solo including all editing and production. This time, though, I included a 15-minute conversation with Dave Briggs, an FIR listener in Northamptonshire, which I think added a great deal to the listener experience for this episode. And Dave did a great job. He’s a good conversationalist and…
Full story: Dave Briggs needs your feedback