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  • Business, Communication, Employee Communication, Investor Relations, Technology, Workplace

    The complexity of combining Microsoft and Yahoo

    By

    Neville Hobson

    •

    2 February 2008

    Yesterday’s news about Microsoft’s unsolicited $44.6 billion (£22.6bn) bid to acquire Yahoo has, unsurprisingly, made headlines around the world. Plenty of commentators have been quick to analyse what the combination might mean to the tech business and, in particular, search and online advertising. A common conclusion is that it’s all about Microsoft becoming far more […]

    Full story: The complexity of combining Microsoft and Yahoo
  • For Immediate Release, Science, Software

    The Hobson & Holtz Report – Podcast #315: January 31, 2008

    By

    Neville Hobson

    •

    31 January 2008

    Content summary: Shel’s travelling; FIR Listener Contest winners to be announced on Feb 6; new FIR Interview posted; FIR live on BlogTalk Radio Feb 9; Dan York reports on podcasting gear, Facebook, and more; the Media Monitoring Minute with CustomScoop; in conversation with Dave Briggs about BarcampUKGovWeb, and more; Subway/Quiznos lawsuit; Ryanair’s hottie ad: a […]

    Full story: The Hobson & Holtz Report – Podcast #315: January 31, 2008
  • Advertising, Business, Mainstream Media, Public Relations, Reputation, Society

    Ryanair’s PR disaster

    By

    Neville Hobson

    •

    30 January 2008

    My post yesterday about Qtrax drew some comments disagreeing that it is the PR disaster I’d characterized it as. Whether it is or not (and I think it is), let’s try this one on for size. Today, budget Irish airline Ryanair is in the public dock accused of crossing the boundary of taste with a […]

    Full story: Ryanair’s PR disaster
  • Communication, Web

    A popup with value

    By

    Neville Hobson

    •

    29 January 2008

    I was reading a story on FT.com about eBay’s new measures to prevent fraud, and encountered a popup as I scrolled down the web page. I actually found this popup both useful and unobtrusive. In this particular case, as my mouse cursor rolled over a link in the story to Amazon, up popped a little […]

    Full story: A popup with value
  • For Immediate Release

    FIR Interview: Sarah Dean Forrester on Crisis Communication – Jan 29, 2008

    By

    Neville Hobson

    •

    29 January 2008

    Crisis communication is a hot topic. In episode #310 of The Hobson & Holtz Report on January 14, it was a primary discussion point, addressing the different types of communication crises. FIR co-host Shel Holtz expanded on that discussion with Crisis communication fundamentals, a post that looked at the roots of a crisis, three major […]

    Full story: FIR Interview: Sarah Dean Forrester on Crisis Communication – Jan 29, 2008
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