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  • Communication, Leadership, Social Media, Social Networks, Workplace

    The interactive way to be a leader

    By

    Neville Hobson

    •

    6 December 2007

    Whenever the subject comes up of how a CEO should engage directly with people via social media and social networks, an inevitable comment I often hear is along the lines of a CEO has better things to do with his or her time than poke friends or write a blog. To all those who doubt […]

    Full story: The interactive way to be a leader
  • Communication, Marketing, Online Media, Public Relations, Social Media, Web

    Track the changing communication landscape with Media Bullseye

    By

    Neville Hobson

    •

    4 December 2007

    A new information resource for communicators launched today – Media Bullseye, the latest venture from serial entrepreneur Chip Griffin. Chip, who is also CEO of CustomScoop – one of the sponsors of the FIR podcast I co-present with Shel Holtz – describes Media Bullseye as "a multimedia magazine focused on the changing communications landscape and […]

    Full story: Track the changing communication landscape with Media Bullseye
  • For Immediate Release

    FIR Interview with Microsoft’s Paolo Tosolini on Academy Mobile: Dec 3, 2007

    By

    Neville Hobson

    •

    4 December 2007

    In July 2007, Microsoft introduced Academy Mobile, an internal social computing initiative aimed at creating a knowledge sharing environment among employees through the use of videocasts and podcasts. Academy Mobile is the latest in a series of online learning initiatives developed within the Enterprise Partner Group at Microsoft where employees can create, watch, listen and […]

    Full story: FIR Interview with Microsoft’s Paolo Tosolini on Academy Mobile: Dec 3, 2007
  • Business, Communication, Marketing, Social Networks, Society, Trends, Web, Workplace

    Trust is essential for social networks

    By

    Neville Hobson

    •

    4 December 2007

    2008 will be the year of business networking, says Bernard Lunn, who offers six predictions about some of the social networks that are getting a lot of attention at the moment – Facebook, LinkedIn, Xing and Plaxo. He also mentions one I’ve not thought of as a social network – Viadeo. It seems to me […]

    Full story: Trust is essential for social networks
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #298: December 3, 2007

    By

    Neville Hobson

    •

    3 December 2007

    Content summary: Thoughts and prayers for Marc Orchant; follow-up on SkypeIn 0207 London number kerfuffle; the Media Monitoring Minute with CustomScoop; a strong backlash erupts as Facebook Beacon drama continues; Target’s misstep on Facebook; do blog rankings like the AdAge Power 150 have any real value?; long versus short articles: which are best?; meet the […]

    Full story: The Hobson & Holtz Report – Podcast #298: December 3, 2007
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