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  • For Immediate Release

    FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

    By

    Neville Hobson

    •

    31 October 2007

    3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the internet from a mobile. During […]

    Full story: FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007
  • Advertising, Europe, Marketing, Social Networks, Web

    Engaging without measuring makes little sense

    By

    Neville Hobson

    •

    31 October 2007

    BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months. Viral marketing campaigns are the most common form […]

    Full story: Engaging without measuring makes little sense
  • Business, Communication, Events, Gadgets, Hardware, Innovation, Investor Relations, Marketing, Mobile, Public Relations, Social Media, Social Networks, Society, Technology, Web

    Skypephone changes everything

    By

    Neville Hobson

    •

    30 October 2007

    Skype, the internet phone service, is all about disruption. I remember thinking, when I first started using Skype back in 2004, that here’s a small, nimble company that will drive a massive wedge into traditional telephone service business models. From a user perspective, the model is dead simple and highly compelling – free phone calls […]

    Full story: Skypephone changes everything
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #288: October 29, 2007

    By

    Neville Hobson

    •

    29 October 2007

    Content summary: Shel explains the Philly Cheesesteak; Neville reports on today’s 3 Skypephone launch; upcoming FIR Interview podcasts; discussion: the future of consumer-generated content; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on stifling problem-solving through denial of oxygen, and more; the consequences of last week’s FEMA fake news conference; Towers Perrin study finds […]

    Full story: The Hobson & Holtz Report – Podcast #288: October 29, 2007
  • Blogging, Europe, Software, Weblogs

    Reset your blog time when the clocks go back

    By

    Neville Hobson

    •

    28 October 2007

    I’ve written a few posts this morning and, before publishing any of them, I manually changed the time in WordPress to reflect the fact that the clocks went back overnight marking the official end of summertime throughout Europe and many other countries as we reverted to winter or standard time. Did you remember to reset […]

    Full story: Reset your blog time when the clocks go back
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