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Business, Communication, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Society, Technology

SDF podcast 12: Scope and scale of Fake News and GDPR

By

Neville Hobson

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13 October 2017

September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, […]
Full story: SDF podcast 12: Scope and scale of Fake News and GDPR
Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web

Social media stars breaching rules on promoting brands, watchdog says

By

Neville Hobson

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9 October 2017

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. […]
Full story: Social media stars breaching rules on promoting brands, watchdog says
Artificial Intelligence, Ethics, Innovation, Law, Public Relations, Society, Technology, Trends

Who should die when a driverless car crashes? Q&A ponders the future

By

Neville Hobson

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3 October 2017

In the 2004 science fiction film I, Robot, the police detective hero played by Will Smith is in a car crash resulting in his vehicle and another sinking in a river. The other car contains a trapped 12-year-old girl. With imminent death by drowning confronting both characters, a rescue robot appears and rescues the hero […]
Full story: Who should die when a driverless car crashes? Q&A ponders the future
Business, Communication, Events, Leadership, Marketing, Professional Development, Social Media, Workplace

SNCR webinar will help you close the C-Suite gap about social media

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Neville Hobson

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26 September 2017

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of […]
Full story: SNCR webinar will help you close the C-Suite gap about social media
Communication, Mainstream Media, Online Media, Public Relations, Reputation, Social Media, Social Networks, Society, Trends, Web

Fake news is a global concern says BBC survey

By

Neville Hobson

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22 September 2017

To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that […]
Full story: Fake news is a global concern says BBC survey