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  • NevilleHobson.com

    Upgrade and refresh

    By

    Neville Hobson

    •

    12 August 2007

    If you visit this site during today, Sunday, you will probably encounter some strange site behaviour as I prepare for implementing a design and structure refresh. If you read the content via an RSS subscription, you are unlikely to notice anything. Changes during the upgrade will include things like switching off all plugins (therefore some […]

    Full story: Upgrade and refresh
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #265: August 9, 2007

    By

    Neville Hobson

    •

    9 August 2007

    Content summary: Shel’s in Denver; new FIR interview posted; two upcoming interviews; the Media Monitoring Minute with CustomScoop; My Ragan TV launches; how will niche social networks develop?; add your comments to Google News: editorializing the news?; Facebook responds: advertisers can opt out; David Meerman Scott’s Gobbledygook Manifesto; record Skype calls with Callburner; Dan York’s […]

    Full story: The Hobson & Holtz Report – Podcast #265: August 9, 2007
  • For Immediate Release

    FIR Interview – Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007

    By

    Neville Hobson

    •

    8 August 2007

    In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis. As a prelude to Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control, a free webinar from Nielsen BuzzMetrics on […]

    Full story: FIR Interview – Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007
  • Advertising, Business, Communication, Marketing, NevilleHobson.com, Public Relations, Technology, Web, Weblogs

    Welcome AdAge Power150 visitors

    By

    Neville Hobson

    •

    7 August 2007

    Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to say ‘welcome’ if you’ve arrived here for the first time via that list. I imagine […]

    Full story: Welcome AdAge Power150 visitors
  • Communication, Social Media, Web

    How to understand social bookmarking in 3 minutes

    By

    Neville Hobson

    •

    7 August 2007

    Lee LeFever has done it again. If you didn’t understand RSS, Lee explained it so simply last April that my mother would understand it after watching Lee’s elegant video. Now it’s the turn of social bookmarking. If you’re not really sure what it is, and if you’re a bit nonplussed by all the many text […]

    Full story: How to understand social bookmarking in 3 minutes
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