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Business, Communication, Ethics, For Immediate Release, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

For Immediate Release 105: Centre Stage for Credible Sources

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Neville Hobson

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19 September 2017

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) […]
Full story: For Immediate Release 105: Centre Stage for Credible Sources
Business, Communication, Innovation, Marketing, Politics, Public Relations, Reputation, Small Data Forum, Social Media, Society, Technology, Trends, Workplace

SDF podcast 11: From winning with data to the future of fake facts

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Neville Hobson

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15 September 2017

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed […]
Full story: SDF podcast 11: From winning with data to the future of fake facts
Advertising, Blogging, Business, Communication, Experiences, Marketing, Public Relations, Social Media, Social Networks, Trends, Web, Weblogs

Perspectives on blogging in the UK

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Neville Hobson

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11 September 2017

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals […]
Full story: Perspectives on blogging in the UK
Advertising, Business, Communication, Mainstream Media, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

Add your views on fake news to SNCR research survey

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Neville Hobson

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25 August 2017

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which […]
Full story: Add your views on fake news to SNCR research survey
Business, Communication, Social Media, Society, Twitter

#Hashtag10: the best hashtag fails in a decade

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Neville Hobson

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24 August 2017

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in […]
Full story: #Hashtag10: the best hashtag fails in a decade