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Business, Communication, Ethics, For Immediate Release, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

For Immediate Release 105: Centre Stage for Credible Sources

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Neville Hobson

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19 September 2017

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means…
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Business, Communication, Innovation, Marketing, Politics, Public Relations, Reputation, Small Data Forum, Social Media, Society, Technology, Trends, Workplace

SDF podcast 11: From winning with data to the future of fake facts

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Neville Hobson

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15 September 2017

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle.…
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Advertising, Blogging, Business, Communication, Experiences, Marketing, Public Relations, Social Media, Social Networks, Trends, Web, Weblogs

Perspectives on blogging in the UK

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Neville Hobson

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11 September 2017

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or…
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Advertising, Business, Communication, Mainstream Media, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

Add your views on fake news to SNCR research survey

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Neville Hobson

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25 August 2017

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake…
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Business, Communication, Social Media, Society, Twitter

#Hashtag10: the best hashtag fails in a decade

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Neville Hobson

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24 August 2017

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It’s that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a…
Full story: #Hashtag10: the best hashtag fails in a decade