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  • Business, Communication, Marketing, Public Relations, Social Networks, Technology, Virtual Communities, Weblogs

    Dell to offer customer support in Second Life

    By

    Neville Hobson

    •

    17 July 2007

    Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set those hours as M-F, 5-6am and 12-1pm SLT or M,W,F 5-7am SLT & T, Th, […]

    Full story: Dell to offer customer support in Second Life
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #258: July 16, 2007

    By

    Neville Hobson

    •

    16 July 2007

    Content summary: Shel travelling this week; SouthWest Airlines and social media communication; Lee Hopkins reports on his email experiment, an interview with Bill Sweetman, more on Windows Live Writer, this wonderful world; the Media Monitoring Minute with CustomScoop; internet radio saved for now; disrupting the music industry: the Prince album giveaway by a UK newspaper; […]

    Full story: The Hobson & Holtz Report – Podcast #258: July 16, 2007
  • Communication, Ethics, Mainstream Media, Public Relations, Reputation, Television, Web

    Nails in the coffin for TV on trust

    By

    Neville Hobson

    •

    16 July 2007

    Trusting the creator or communicator of information you receive is paramount to belief in a) the source and b) the information itself. You’re more likely to accept what you see or hear when you trust the source. So when you hear of behaviours like this by mainstream media, is your trust shaken? Channel 4 admits […]

    Full story: Nails in the coffin for TV on trust
  • Business, Marketing, Social Networks, Trends, Virtual Communities, Web

    Evolution driven by the digital natives

    By

    Neville Hobson

    •

    16 July 2007

    With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital Life preview a Mattel rep–who, just to make the conversation extra surreal, actually looked sort […]

    Full story: Evolution driven by the digital natives
  • Business, Communication, Social Media, Technology, Virtual Communities, Web, Workplace

    The transition is happening

    By

    Neville Hobson

    •

    16 July 2007

    The introduction of consumer-driven Web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, according to John Chambers, chairman and CEO of Cisco Systems. These technologies include consumer-oriented social networking sites like MySpace and Facebook. Quoted in a Financial […]

    Full story: The transition is happening
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