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  • Books, For Immediate Release, Podcasting, Professional Development, Web

    FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007

    By

    Neville Hobson

    •

    10 July 2007

    In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast. In this FIR Speakers & Speeches podcast, Shel and Neville read a complete chapter from the book […]

    Full story: FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #256: July 9, 2007

    By

    Neville Hobson

    •

    9 July 2007

    Content summary: Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks; top baseball pitcher Felix Hernandez listens to bloggers; McKinsey survey on how businesses are using […]

    Full story: The Hobson & Holtz Report – Podcast #256: July 9, 2007
  • Business, Communication, Experimenting, Journalism, Public Relations, Social Media

    The social media press release is complementary communication

    By

    Neville Hobson

    •

    9 July 2007

    AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says Todd Defren, a SHIFT principal [and developer of the first social media press release template]. […]

    Full story: The social media press release is complementary communication
  • Communication, Mainstream Media, Society

    Different flavours of English

    By

    Neville Hobson

    •

    9 July 2007

    Watching the lunchtime Sky News, I was struck by a new (to me) abbreviation to describe an event – 21/7. This is to do with three men convicted today of planning suicide bomb attacks on the London transport system in 2005, exactly two weeks after 7/7. There’s another one – 7/7. I’m sure everyone know what […]

    Full story: Different flavours of English
  • Experiences, Software, Technology

    Windows Vista service pack beta expected mid July

    By

    Neville Hobson

    •

    9 July 2007

    According to a number of media reports, Microsoft will be releasing a beta version of Windows Vista Service Pack 1 next week. Some reports speculate that the actual service pack will follow later this year, probably November. In addition to the likely fixes people are talking about, I do hope this beta will address issues […]

    Full story: Windows Vista service pack beta expected mid July
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