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  • Books, For Immediate Release, Podcasting, Professional Development, Web

    FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007

    By

    Neville Hobson

    •

    10 July 2007

    In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast. In this FIR Speakers & Speeches podcast, Shel and Neville read a complete chapter from the book – “Chapter 20: Where Podcasting Fits in The Business World.” This chapter is the introduction to Part 5 of the 360-page book, “Use a Podcast…

    Full story: FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #256: July 9, 2007

    By

    Neville Hobson

    •

    9 July 2007

    Content summary: Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks; top baseball pitcher Felix Hernandez listens to bloggers; McKinsey survey on how businesses are using Web 2.0; Best Buy intranet update; Google’s SocialStream may be the answer for unifying different social networks; David Phillips on evaluating online PR; listeners’ comments…

    Full story: The Hobson & Holtz Report – Podcast #256: July 9, 2007
  • Business, Communication, Experimenting, Journalism, Public Relations, Social Media

    The social media press release is complementary communication

    By

    Neville Hobson

    •

    9 July 2007

    AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says Todd Defren, a SHIFT principal [and developer of the first social media press release template]. “And a lot more companies are looking to consumer generated content to add to the conversation. The most important aspect is enabling people to have…

    Full story: The social media press release is complementary communication
  • Communication, Mainstream Media, Society

    Different flavours of English

    By

    Neville Hobson

    •

    9 July 2007

    Watching the lunchtime Sky News, I was struck by a new (to me) abbreviation to describe an event – 21/7. This is to do with three men convicted today of planning suicide bomb attacks on the London transport system in 2005, exactly two weeks after 7/7. There’s another one – 7/7. I’m sure everyone know what 7/7 means – the infamous London bombings on July 7, 2005. And of course the whole world knows about 9/11. These examples just illustrate one…

    Full story: Different flavours of English
  • Experiences, Software, Technology

    Windows Vista service pack beta expected mid July

    By

    Neville Hobson

    •

    9 July 2007

    According to a number of media reports, Microsoft will be releasing a beta version of Windows Vista Service Pack 1 next week. Some reports speculate that the actual service pack will follow later this year, probably November. In addition to the likely fixes people are talking about, I do hope this beta will address issues that I’ve been experiencing. For instance, now and again, at random moments, the computer will lock up as the hard drive light comes on and…

    Full story: Windows Vista service pack beta expected mid July
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