NevilleHobson .com – Page 650

For Immediate Release

The Hobson & Holtz Report – Podcast #250: June 18, 2007

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Neville Hobson

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18 June 2007

Content summary: The community episode without Shel and Neville. Made entirely by Dan York, Sallie Goetsch rhymes with Sketch and Lee Hopkins, and featuring Carmen Van Kerckhove, Luke Armour, Doug Haslam, Francis Wooby, Rob Safuto, Professor Sketch, Alias Fallis and Jones, Anna Farmery, David Phillips, Chip Griffin, CC Chapman, John Wall, Karin Hoegh, Michael Bellina, Donna PepsiCola, Dan York, Mitch Joel, Lord Hopkins. Plus the music and, of course, more. [Message from our sponsor: Save time with the CustomScoop online…
Full story: The Hobson & Holtz Report – Podcast #250: June 18, 2007
Business, crayon, Personal Development

Mixing new pastures

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Neville Hobson

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18 June 2007

Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being what I have been since 2004 – an unabashed guide and explorer of the opportunities for organizations in discovering what social approaches to organizational communication can do for them. My crayon colleague and long-time podcasting partner Shel Holtz is also…
Full story: Mixing new pastures
Blogging, Business, Communication, Marketing, Public Relations, Social Media, Weblogs

GSK and JNJ enter the corporate blogosphere

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Neville Hobson

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18 June 2007

Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for their new blogs. GSK’s alliConnect: alliConnect is GlaxoSmithKline’s official corporate blog for alli. It’s a place for you to have a conversation with us about weight loss issues. JNJ’s JNJ BTW (which stands for By The Way): Everyone else is…
Full story: GSK and JNJ enter the corporate blogosphere
Books, For Immediate Release, Podcasting, Projects, Social Media

The podcasting book is now shipping!

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Neville Hobson

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15 June 2007

A nice visit today from the UPS guy with two boxes containing copies of How to Do Everything with Podcasting, the book about, well, podcasting written by Shel Holtz and me. Today’s the day the book is now actually available for shipping from Amazon US. In the UK, shipping from Amazon UK starts on July 1. Very soon, the companion website will be up and running. That site will enable you to access updated information on, for instance, podcasting resources…
Full story: The podcasting book is now shipping!
For Immediate Release

The Hobson & Holtz Report – Podcast #249: June 14, 2007

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Neville Hobson

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15 June 2007

Content summary: Shel’s in Chicago; upcoming episode 250; the European Communication Summit in Brussels; the Media Monitoring Minute with CustomScoop; Dan York reports on lifestreams, Jaiku and fractured conversations; social networking and time challenges: are we facing an attention crash?; Sony lets PlayStation employees blog; executive blogs; David Phillips with the buzz after the Walk in Wiltshire; listeners’ comments discussion; the music; and more. [Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your…
Full story: The Hobson & Holtz Report – Podcast #249: June 14, 2007