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  • Blogging, Business, Communication, Marketing, Reputation, Weblogs

    A dozen tips on brand-building with blogs

    By

    Neville Hobson

    •

    10 June 2007

    There’s a great post by Darren Rowse at ProBlogger with advice on how to build your personal brand with a blog. Darren offers seven specific tips (read his post for the details on each one): Build trust Be personal Use story Establish expertise Be generous Establish relationships in your niche Be consistent To this list, I’d […]

    Full story: A dozen tips on brand-building with blogs
  • Communication, Events, Experiences, Personal Development, Professional Development, Social Media, Social Networks

    Fleeting encounters and cementing connections

    By

    Neville Hobson

    •

    10 June 2007

    Reflecting on two conferences in London I’ve been involved with during the past week, I’m reminded that conferences are all about connecting with people. That will seem pretty obvious. What I mean is to do with the small, personal connections you create or re-create with individuals rather than the broad and sometimes fleeting encounters you […]

    Full story: Fleeting encounters and cementing connections
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #247: June 7, 2007

    By

    Neville Hobson

    •

    8 June 2007

    Content summary: Live from the Engagement & Social Media conference in London; the Media Monitoring Minute with CustomScoop; interviews with John Smythe, Mark Ragan, Niall Cook, Marc Wright, Gerry McGovern, Steve Crescenzo; discussion: the controversy over the London 2012 Olympics brand and the PR challenge; listeners’ comments discussion; news about next Monday’s show; no music […]

    Full story: The Hobson & Holtz Report – Podcast #247: June 7, 2007
  • Communication, Employee Communication, Events, Podcasting, Professional Development, Public Relations, Social Media, Social Networks

    A very social week

    By

    Neville Hobson

    •

    7 June 2007

    A whirlwind week so far in London, filled with speaking at conferences. On Tuesday, it was Delivering The New PR 2.0 at the Marriott Regents Park. Around 60 participants. A quieter lot than I’ve seen at previous DTNPR events, although the final Q&A session with all the presenters was quite lively. Andy Wake at organizer […]

    Full story: A very social week
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #246: June 4, 2007

    By

    Neville Hobson

    •

    4 June 2007

    Content summary: Today’s show from Switzerland and the UK; vote for FIR at Podcast Alley; something special in the works for FIR #250; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports; doctor blogs his own malpractice trial; Google buys FeedBurner; new RealPlayer to capture web video; targeting 20 million Facebook users with polls; David […]

    Full story: The Hobson & Holtz Report – Podcast #246: June 4, 2007
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