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  • Business, Communication, Events, Reputation, Social Networks, Technology

    Who’s the winner in the Plazes-Next Web kerfuffle?

    By

    Neville Hobson

    •

    4 June 2007

    One of the great things about the internet generally and some of the cool tools you have at your disposal is that everything is instant and very transparent. The inter-connected world can know the minutest detail about your life, sometimes whether you want it to or not. And sometimes the instant-ness of it all can result […]

    Full story: Who’s the winner in the Plazes-Next Web kerfuffle?
  • Communication, Experiences, Films, Marketing, Public Relations, Technology, Virtual Communities

    Bruce Willis a great sport in Second Life

    By

    Neville Hobson

    •

    3 June 2007

    Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization. The event featured a live Q&A session with Bruce Willis, the star of the film. […]

    Full story: Bruce Willis a great sport in Second Life
  • Business, Communication, Marketing, Social Media, Social Networks, Technology, Virtual Communities, Web

    Be where your customers are

    By

    Neville Hobson

    •

    3 June 2007

    Simple but sound advice from Business Week: Blogs. Podcasts. Video-sharing sites. Social networks. Here’s a word of advice for companies scrambling to become a part of these conversations. It’s not enough to build a hub in Second Life or create a profile on MySpace.com. It’s time to shift your focus away from trying out every […]

    Full story: Be where your customers are
  • Communication, For Immediate Release

    FIR Interview – Ike Pigott, American Red Cross: June 2, 2007

    By

    Neville Hobson

    •

    2 June 2007

    Communicating with residents of areas struck by natural disasters is a challenge, but Ike Pigott – communications director for the American Red Cross’s Southeast region – has found that blogs can play a significant role in improving the flow of information. Ike and Shel Holtz talked about the introduction of blogs to the mix, the […]

    Full story: FIR Interview – Ike Pigott, American Red Cross: June 2, 2007
  • Business, For Immediate Release, General, Podcasting

    FIR Interview – Karl Susman, Blogger/Podcaster Insurance: June 1, 2007

    By

    Neville Hobson

    •

    2 June 2007

    In the US, anybody can sue anybody for anything. Whether you’re right or wrong, being sued could cost tens of thousands of dollars just to defend yourself, to say nothing of a judgment against you. It’s an issue that is bound to hit bloggers and podcasters sooner or later, which is why Karl Susman – […]

    Full story: FIR Interview – Karl Susman, Blogger/Podcaster Insurance: June 1, 2007
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