Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the Ethics Skypecast: Welcome to For Immediate Release: The Hobson & Holtz Report, a 55-minute podcast recorded live from Concord, California, USA; Wokingham, Berkshire, England; and several other points around the world including Nigeria, Hungary, and Canada. Download the file here (MP3, 25.4MB), or…

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s role with Direct2Dell and the role of the blog as part of broader customer engagement goals; keeping a finger on the pulse of the blogosphere; launch, evolution, experiences and learnings…

Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media and Second Life; the Starbucks ’employee first’ philosophy; EFF defends wiki linking case; GM’s blogger outreach campaign at the Detroit motor show; Lee Hopkins reports; listener’s comment discussion; FIR interview with Lionel Menchaca, Direct2Dell, and FIR ethics Skypecast to be posted…