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Full story: The Hobson & Holtz Report – Podcast #201: December 28, 2006
Content summary: Two new interviews and a book review posted; ethics Skypecast is on Jan 13; Lee Hopkins eulogizes on FIR; Mitch Joel’s international 6POS podcast; the ways PR agents piss off journalists, and a few companies that do it right; what is the value of professional PR bodies?; PRSA elects new president; Robert Scoble […]
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Full story: The great PR cock-up
The phrase “damned if you do, damned if you don’t” seems to be an appropriate idiom to describe a developing kerfuffle surrounding Microsoft’s latest blogger outreach campaign ahead of the launch of Windows Vista at the end of January. Concisely, here’s what’s happening: 1. A few days before Christmas, Microsoft (or Edelman – the lead […]
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Full story: Finding the real aphrodisiac
It’s been said that we now live in an attention economy, what I equate to what everyone used to call ‘information overload.’ It addresses a situation where there is so much to which you could give your attention that the only way to deal with it all is to divide your attention and share it […]
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Full story: Two new FIR podcast episodes
Shel was busy during Christmas producing two new FIR podcasts which he’s posted to the FIR site: FIR Book Review – “Citizen Marketers: When People are the Message,†by Ben McConnell and Jackie Huba, authors of the Church of the Customer blog. 14 minutes. FIR Interview – Chris Heuer, Silicon Valley entrepreneur and social media […]
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