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Full story: Naked conversations
Where else would you read about a survey like this but in The Sun? – NEARLY half of Brits regularly chat to friends and family on their home phone NAKED, a survey has revealed. The poll showed 49 per cent of 600 people questioned were happy to use the phone in their birthday suit. Women are more likely than men to go au naturel – 40 per cent of men bare all while chatting, compared to 57 per cent of…
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Full story: The Hobson & Holtz Report – Podcast #201: December 28, 2006
Content summary: Two new interviews and a book review posted; ethics Skypecast is on Jan 13; Lee Hopkins eulogizes on FIR; Mitch Joel’s international 6POS podcast; the ways PR agents piss off journalists, and a few companies that do it right; what is the value of professional PR bodies?; PRSA elects new president; Robert Scoble on the US presidential election campaign trail; Text 100 presents a Second Life view of the new publics; Microsoft PR issues: the Vista laptop give-away…
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Full story: The great PR cock-up
The phrase “damned if you do, damned if you don’t” seems to be an appropriate idiom to describe a developing kerfuffle surrounding Microsoft’s latest blogger outreach campaign ahead of the launch of Windows Vista at the end of January. Concisely, here’s what’s happening: 1. A few days before Christmas, Microsoft (or Edelman – the lead PR agency for the launch of Vista – depending on which blog post you read) emailed a number of influential US bloggers to ask them…
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Full story: Finding the real aphrodisiac
It’s been said that we now live in an attention economy, what I equate to what everyone used to call ‘information overload.’ It addresses a situation where there is so much to which you could give your attention that the only way to deal with it all is to divide your attention and share it among many needs. I’ve been calling this a ‘partial attention economy,’ which is what you get when you cannot give your exclusive attention to so…
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