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  • Business, crayon, Events, Projects, Public Relations, Social Media, Virtual Communities

    The irreverance of Second Life

    By

    Neville Hobson

    •

    26 October 2006

    Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome! We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q’s and a’s afterwards then good old fashioned socializing. I always think the social aspect of any gathering, real-word or virtual, is the icing on […]

    Full story: The irreverance of Second Life
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #184: October 26, 2006

    By

    Neville Hobson

    •

    26 October 2006

    Content summary: crayon launches today; Shel’s workshop podcasts; Dan York reports; why transparency is important; Europe’s politicians embrace Web 2.0; Pew report on digital natives; Firefox 2 launched; David Phillips reports; listeners’ comments discussion; the music; and more. [A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days […]

    Full story: The Hobson & Holtz Report – Podcast #184: October 26, 2006
  • Business, crayon, Events, Projects, Public Relations, Virtual Communities

    Today’s the day – crayon launches

    By

    Neville Hobson

    •

    26 October 2006

    Under four hours to go until we formally launch crayon today in Second Life. As you might imagine, I’ve devoted much of my time this week in preparing for this event. So not much else has caught my attention. Emails unanswered, RSS feeds unread, as I focus on my contributions to getting ready for showtime. […]

    Full story: Today’s the day – crayon launches
  • Advertising, Blogging, Marketing, Public Relations, Social Media, Weblogs

    Why blogging matters to marketers

    By

    Neville Hobson

    •

    25 October 2006

    Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging matter? All of us are senior marketing executives in established corporations but we also share […]

    Full story: Why blogging matters to marketers
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #183: October 23, 2006

    By

    Neville Hobson

    •

    23 October 2006

    Content summary: The big news about our new venture – crayon; dramatic increase in global broadband penetration; the trouble with the word ‘expert’; improving customer service with support tag beacons; World Bank to back content companies; Lee Hopkins reports; Edelman’s reputation and credibility crisis; listeners’ comments discussion; the music; and more. [A message from our […]

    Full story: The Hobson & Holtz Report – Podcast #183: October 23, 2006
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