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  • Communication, Ethics, Public Relations

    Speak out against astroturfing

    By

    Neville Hobson

    •

    17 July 2006

    Australian PR bloggers Trevor Cook and Paull Young are spearheading a grassroots campaign to persuade PR practitioners worldwide to speak out against an insidious practice known as astroturfing. The term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behaviour. The goal is the appearance of independent public […]

    Full story: Speak out against astroturfing
  • Business, Investor Relations, RSS, Technology, Weblog Tools

    FeedBurner acquires blog analytics company

    By

    Neville Hobson

    •

    17 July 2006

    RSS management company FeedBurner announced today that it has acquired BlogBeat, a blog analytics company: […] The combined services will give FeedBurner’s 200,000 customers powerful tools for comprehensive comparison of feed subscribers and blog visitors, insight previously not available from a single platform. Looks like a very good deal for FeedBurner customers (of which I […]

    Full story: FeedBurner acquires blog analytics company
  • Mobile, NevilleHobson.com, Technology, Web, Weblogs

    How to create a mobile version of your blog

    By

    Neville Hobson

    •

    17 July 2006

    Do you visit many blogs with your mobile phone? If you do, you’ll undoubtedly have noticed that most blogs are simply not intended for viewing on a phone’s small screen. My blog is no different. Indeed, the design elements – banner image, sidebar, graphics and badges, overall layout, etc – make this blog a wholly […]

    Full story: How to create a mobile version of your blog
  • Business, Leadership, Technology, Web

    The new customer service ethic

    By

    Neville Hobson

    •

    16 July 2006

    With an attitude like this at Blip.tv, how can these guys possibly not succeed? – You know what’s really cool? The fact that we can actually give usable customer support from the table at a Korean barbecue joint. That wasn’t possible ten years ago. It should be expected in 2006. (Via Adriana)

    Full story: The new customer service ethic
  • Communication, Experiences, Journalism, Personal Development, Podcasting, Social Networks, Technology, Web, Weblogs

    Lunchtime reflections on life and social media

    By

    Neville Hobson

    •

    16 July 2006

    During my unplugged week last week, I met up with David Tebbutt for lunch. David’s a UK-based journalist who I’ve known for some years now. He writes a pretty good blog and, while we sometimes don’t quite see eye to eye on everything to do with social media, journalism and public relations – we coincide, […]

    Full story: Lunchtime reflections on life and social media
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