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Full story: Give Dell a chance
So Dell’s getting a bit of a thrashing in the blogosphere following the launch last week of one2one, their first public blog. Strong criticisms (some of which are quite understandable) mixed with suggestions on how Dell ought to be approaching the world with the blog. In last Monday’s edition of the FIR podcast, Shel and […]
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Full story: Visual feelings
Here’s the primary reason why I subscribe to GM’s FYI Blog: Last month, the blog started posting photos of (mostly) classic cars under the title “Photo of the Day,” sourced from photos taken by the owners of such cars which they originally posted on Flickr. (FYI, such posts need a category of their own on […]
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Full story: The twisted Jupiter tale
I’d intended to title this post “more twists in the Jupiter tale” but I think the actual title is far more appropriate. Quick recap: Last month, Jupiter Research published a study about corporate blogging that led to Toby Bloomberg asking questions about their research methodology. She received a brush-off from Jupiter’s PR agency. Fard Johnmar […]
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Full story: FIR Interview – Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges […]
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Full story: The Hobson & Holtz Report – Podcast #153: July 10, 2006
Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners’ comments discussion; the music; and more. Show notes for July 10, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute […]
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