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Full story: The Hobson & Holtz Report – Podcast #147: June 19, 2006
Content summary: Jeremy Wright’s b5media co-branded blogs for Fox Media’s TV shows; Netscape returns with a Digg-like news page; a new Digg-like service for PR; retailer opens store in Second Life; Nielsen releases email newsletter/RSS usability report; Robert Scoble speaks for Microsoft on BBC TV; classified advertising stats: new media aren’t killing old media; press releases are preferred content type among knowledge workers: survey; Lee Hopkins reports; Jeremy Pepper highlights trademark issues in Second Life; David Phillips reports; listeners’ comments…
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Full story: Branding your memory
A great feature on the BBC website looks at corporate slogans, those tags or straplines accompanying a corporate brand. Some good examples from companies, principally in Europe, of the types of brand promise such slogans (hopefully) evocate and which arguably have been pretty effective over the years. At least, they all resonate with me: Carlsberg: “Probably the best” Tesco: “Every little helps” O2: “See what you can do” Honda: “The power of dreams” McDonalds: “I’m lovin’ it” John Lewis: “Never knowingly…
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Full story: Why no one trusts politicians and CEOs
I can think of no better example of why politicians and business make for a poisonous and untrustworthy mix than the unfolding disaster at EADS, the parent company of Airbus, and the delays in bringing to market the new A380 airliner that’s the European rival to Boeing’s 787 Dreamliner. A Wall Street Journal report today analysing the woes at Airbus focuses on EADS CEO Noel Forgeard. The Journal says that Forgeard’s position at EADS became tenuous last week after Airbus announced…
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Full story: Great endurance racing at Le Mans
A terrific sports event has just got underway in France – the 2006 Le Mans 24 Hour Race, the world’s most famous endurance race for sports cars and their drivers. I’m not an avid motor racing fan so I’m not up there with instant knowledge on the who’s who among the competitors and marques (more on that in a sec). Yet Le Mans 24 has a magic ring about it, the type of man-and-machine competitive event that’s more about enduring…
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