• Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions with organizations in Europe. At the moment, I’m seeing far more active interest in podcasting than in other social media such as blogging. Eric’s credible post includes six of the primary business benefits of podcasting. But this is the best part: […] If…

    Full story: Building the business case for podcasting
  • Microsoft has introduced the Microsoft Feeds Directory, a central location where you can find and subscribe to every RSS feed offered by the company across its multiple websites and blogs. You can search feeds by keywords and phrases, and in languages other than English. Feeds are also categorized to make it easier to find specific feeds by topic and business area. What would make this even more useful would be if there were a way to subscribe to a complete…

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  • Content summary: Thankyouqwest.org; Josh Hallett, Syndicate conference and MP3 files; preventing employee access to external blogs; Business Week assesses Boeing’s blogs; David Philips reports from Estonia; Dan York reports from Arizona; Beyond Blogging 2006 conference; graduating with FIR schwag; listeners’ comments discussion (defining a podcast, clueless about MySpace, MESH, podcast approvals, ethics blog); FIR Frappr community; the music. Show notes for May 18, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from…

    Full story: The Hobson & Holtz Report – Podcast #138: May 18, 2006
  • Another new entrant to business podcasting – Arla Foods in Sweden has launched a podcast aimed at consumers in that country, offering food recipes. This news came to me yesterday from Fredrik Wacka. As we’re both here in Strasbourg, we decided to have a chat about it in the context of overall business podcasting. Then we decided to record that conversation and post it. It’s here, below, as a just under 10-minute podcast and also on Fredrik’s blog (post in…

    Full story: More communicators podcasting
  • An especially busy week coming up which means little time for blogging. I’ll be in Strasbourg, France, for most of the week on client business. Unless you’re an EU politician, it’s not the best time to be in Strasbourg as the European Parliament is in session there this week. That means hotel rooms in the city are hard to come by, which explains why I’ll be in one some 30 kilometers outside Strasbourg. A very elegant one, mind you. And at…

    Full story: In Strasbourg this week