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Communication, Mainstream Media, Professional Development, Society, Trends

It’s internet not Internet says the AP

By

Neville Hobson

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4 April 2016

How do you spell the word ‘Internet’ when you write it? With a capital ‘I’ as I’ve written just now? Or all in lowercase form, ie, ‘internet’? It’s a question the Associated Press (AP) is addressing and, partly reflecting usage change in recent years, will make a change to its rule on this word in the next edition of its Style Book, that bible of American English grammer and usage especially by the mainstream media. From June 1, 2016, the…
Full story: It’s internet not Internet says the AP
Communication, Entertainment, Innovation, Marketing, Social Media, Social Networks, Society, Technology, Web

The human error of Tay

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Neville Hobson

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28 March 2016

Microsoft’s public experiment with artificial intelligence in the form of Tay, an AI chatbot, made news headlines everywhere during last week – but not for positive reasons at all. Launched on March 23, Tay was developed by Microsoft’s Technology and Research and Bing teams to experiment with and conduct research on conversational understanding. Microsoft says: Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with…
Full story: The human error of Tay
Business, Communication, Experiences, Marketing, Online Media, Social Media, Social Networks, Society, Technology, Twitter, Web, Weblogs

The metamorphosis of Twitter

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Neville Hobson

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14 March 2016

I remember when blogging first captured the attention and imaginations of early adopters and online adventurers in the early part of this century, not long after the dot-com bubble burst. It was a time of discovery, learning new things and being part of something that was a great equalizer. For the first time, the Average Joe and Joanna could very easily and quickly have an unfiltered open voice on topics that might show up in online search results alongside other…
Full story: The metamorphosis of Twitter
Advertising, Business, Communication, Entertainment, Humour, IBM, Innovation, Marketing, Public Relations, Technology, Trends

Consider the human side of robots

By

Neville Hobson

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28 February 2016

With all the talk about how robots will take everyone’s jobs and basically bring on the Apocalypse, it’s not hard to get worried. The robots haven’t just landed in the workplace – they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A manufacturing device…
Full story: Consider the human side of robots
Business, Communication, Leadership, Marketing, Social Business, Technology, Trends

Digital agencies must learn how to speak the CEO’s language

By

Neville Hobson

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26 February 2016

Digital technology has become key to how brands survive and thrive, which means agencies will have to take on the C-suite directly
Full story: Digital agencies must learn how to speak the CEO’s language