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Full story: FIR Interview: David Bradfield, iStudio – April 12, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel. Download the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital…
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Full story: It’s an opportunity not a threat
A BBC story on the threat posed by blogs and bloggers to a company’s reputation includes mention of quite a few names – companies and bloggers – that will be highly familiar to many business bloggers. My favourite sound bites from the BBC story are by Matthew Yeomans (organizer of the Blogging 4 Business conference in London last week): “Companies have been used to a level of control, and it’s been very much a one-way street,” says Matthew Yeomans of…
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Full story: In search, is page equal to screen?
A just-published survey, The iProspect Search Engine User Behavior Study, on people’s expectations when searching for information on the web illustrates an evident fact about behaviour – a majority of people (62%) will use the results they find in the first page of information that their search produces. The survey also shows that even more people (90%) click on a result within the first three pages of search results. I wonder what they mean by ‘page.’ Do they really mean…
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Full story: Fighting the copyright thieves
If you want to learn what you can do to protect your rights to the original content you post on your blog, Lorelle VanFossen has written an excellent guide on What Do You Do When Someone Steals Your Content: Just because information is on the Internet does not mean it’s “free†to take and steal. Information, images, graphics, designs, and photographs, all are protected under copyright laws and are known as intellectual property. While it is nice to think that…
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