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Full story: One-click PR pitch
With all the serious talk in recent weeks about how to pitch bloggers, it’s good to see that some in the PR blogger community can keep their tongues firmly in their cheeks and provide a little light relief to balance all these heavy discussions. Josh Hallett has done just that with his instant PR pitch. […]
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Full story: The Hobson & Holtz Report – Podcast #118: March 9, 2006
Content summary: Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; clueless pitches and the ‘PR die!’ meme; TPG Post sponsors stamp collectors’ blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners’ comments discussion (downloads from New Communications Forum; podcasters’ wives; […]
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Full story: New book on blogging for business
Among the pile of mail yesterday awaiting my return from the US was a package from Kaplan Publishing containing a copy of Shel Holtz‘ and Ted Demopoulos‘ new book, Blogging for Business: Everything You Need to Know and Why You Should Care. This is the latest business book on blogging to appear and covers: How […]
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Full story: A whiff of window-dressing in Wal-Mart’s blogger relations campaign
When I first read Tuesday’s New York Times story about Wal-Mart, bloggers and Edelman PR, my mixed reaction included one of incredulity. This story is about US retailer Wal-Mart and how they are reaching out to bloggers as part of a corporate reputation repair campaign and “feeding them exclusive nuggets of news, suggesting topics for […]
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