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Full story: Edelman ramping up social media expertise
First it was Phil Gomes last August. Then it was Guillaume du Gardier in October. And then Steve Rubel this month (starting today, in fact). All three communicators, bloggers I know and major influencers in social media and PR, were snapped up by Edelman. And the PR group’s objectives are pretty clear (transparent, as befits […]
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Full story: Microsoft’s Apple-style word of mouth
If you pay attention to what’s going on in the broad tech world (Tech Memeorandum is a great way to get the hum of some opinion), you can’t help but notice things like the growing buzz about Microsoft’s Origami during the past few days. Like at least half the blogosphere and some mainstream media, I’ve […]
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Full story: Four steps to overcome collaboration obstacles
A thoughtful feature in the Financial Times discusses the question of why in-house collaboration in organizations is so difficult, with the consequent impact on effective working. The article highlights some accepted theories about this, including these: [The first theory] is that most companies have “first generation organisation structures and second generation management capabilities”. Internal synergies […]
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Full story: The time is right for Naked Conversations
Robert Scoble reports a big upward blip in sales of Naked Conversations, the business book on blogging he co-authored with Shel Israel: I was talking with Richard Edelman yesterday (his blog is here) and he told me he bought about 250 copies of my book. “Oh, were you the one who bought from Amazon?” I […]
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Full story: Sharing your favourites
I like the new Technorati Favorites, the new service where you can add blogs and other sites to a list of favourites that others can also access. It’s the sharing aspect of it that I like most. Others can see which sites I regard as favourites and I can do the same with others’ favourites […]
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