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Experiences, Society, Technology

Changing times

By

Neville Hobson

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25 October 2015

“Did you remember to turn the clocks back last night?” That used to be a common question at this time of year when we wind our clocks back one hour to return to GMT (or UTC if you want to be more precise) after the end of British Summer Time in the early hours of […]
Full story: Changing times
Communication, Experiences, Marketing, Web

Authentically personal

By

Neville Hobson

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23 October 2015

Since Google started Google Doodles some years ago, the now-ubiquitous graffito-like illustrations appear in your Chrome browser on a near-weekly basis to replace the standard Google logo and mark the birthday of a notable public figure or event. Today, the doodles are often tailored to a particular country or region so marking a notable date […]
Full story: Authentically personal
Business, Communication, Events, Professional Development, Public Relations, Social Media

Social media campaign winners showcased in #somecomms Awards 2015

By

Neville Hobson

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18 October 2015

The Emirates Stadium in north London, home of the Premier League football club Arsenal, is a terrific venue for an event such as the UK Social Media Communication Awards. the 2015 edition of which took place there on Thursday October 15. As befits a 60,000-seater stadium, the events part of the venue is fitting for […]
Full story: Social media campaign winners showcased in #somecomms Awards 2015
Automotive, Business, Communication, Investor Relations, Leadership, Marketing, Public Relations, Reputation, Society

VW: Recalling a reputation

By

Neville Hobson

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9 October 2015

The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of the US Congress to explain what happened (and where he admitted he knew about the cheating […]
Full story: VW: Recalling a reputation
Business, Communication, Investor Relations, Marketing, Public Relations, Reputation

The value of a valuable brand

By

Neville Hobson

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5 October 2015

Brand consultancy Interbrand has published its latest annual report and ranking on the world’s top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand’s rank of last year, are these: Apple – $170.3bn (+43%) Google – $120.3bn (+12%) Coca-Cola – $78.4bn […]
Full story: The value of a valuable brand