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Books, Communication, Leadership, Professional Development, Public Relations, Social Media, Workplace

#PRstack: How to get better at digital PR

By

Neville Hobson

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5 October 2015

Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It’s the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects of PR practice in over […]
Full story: #PRstack: How to get better at digital PR
Automotive, Business, Communication, Marketing, Public Relations, Reputation, Society, Trends

Add “to Volkswagen” to the business lexicon

By

Neville Hobson

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2 October 2015

As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm – speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world are so predictable that knowing exactly how they work offers ready temptation to circumvent tests […]
Full story: Add “to Volkswagen” to the business lexicon
Blogging, Communication, Experiences, Reviews, Social Networks, Software, Weblog Tools, Weblogs

Facebook blogging could be great…

By

Neville Hobson

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28 September 2015

Facebook announced some updates to its Notes tool last week designed to make it appeal more to users of the social network than has been the case so far. Notes lets you write longer-form content exceeding the brevity a status update gives you, and post it to your Facebook timeline to share with your friends. Think […]
Full story: Facebook blogging could be great…
Business, Communication, Innovation, Reputation, Software, Technology, Web

Google superlatives

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Neville Hobson

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27 September 2015

Opening my Chrome browser this morning presented a new Google doodle highlighting Google’s 17th birthday. Many happy returns, Google! Google is a company that seems to have been here for almost ever, not just seventeen years. It’s part of the indispensible fabric that makes up our online world that began as a search engine and […]
Full story: Google superlatives
Automotive, Business, Communication, Employee Communication, Ethics, Investor Relations, Leadership, Marketing, Public Relations, Reputation, Society, Technology

Can a tarnished VW emerge successfully from #dieselgate?

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Neville Hobson

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24 September 2015

The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I’d say), although it’s far from clear what the consequences and outcomes will actually be. What’s extraordinary – […]
Full story: Can a tarnished VW emerge successfully from #dieselgate?