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Business, Communication, Marketing, Podcasting, Public Relations, Social Media

How brands can get involved with podcasting

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Neville Hobson

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17 September 2015

A few days ago, I had the privilege of participating in an episode of the CIPR’s C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole – hosts of The Innovation Ramble, a new UK podcast that’s “investigating the world of innovation one podcast at a time” – at the Markettiers4DC studios in London in a…
Full story: How brands can get involved with podcasting
Business, Communication, Marketing, Professional Development, Public Relations, Trends

The encouraging face of digital according to the PRCA

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Neville Hobson

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15 September 2015

The Public Relations Consultants Association (PRCA) published the PRCA Digital PR Report 2015 on September 14. Produced in partnership with The Holmes Report and YouGov, the report’s findings offer a snapshot of how the PR industry in the UK is performing with digital communications, and what the future might look like. 280 agency and in-house PR professionals were surveyed across business services, finance and banking, technology and telecoms, charities and NGOs, government and other sectors. In-house respondents included directors of…
Full story: The encouraging face of digital according to the PRCA
Communication, FIR Podcast Network, For Immediate Release, Personal Development, Podcasting

FIR is dead. Long live FIR!

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Neville Hobson

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12 September 2015

On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It’s a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you’re a regular listener of FIR (the show gained that moniker in its early days), you’ll know that we announced the ending of this podcast in…
Full story: FIR is dead. Long live FIR!
FIR Podcast Network, For Immediate Release

FIR #824: Is SEO really dead?

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Neville Hobson

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7 September 2015

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing and SEO can…
Full story: FIR #824: Is SEO really dead?
Business, Communication, Leadership, Public Relations

Communication measurement moves up a level with Barcelona Principles 2.0

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Neville Hobson

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7 September 2015

It’s fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don’t measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That’s a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of integrated…
Full story: Communication measurement moves up a level with Barcelona Principles 2.0