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FIR Podcast Network

FIR #817: Sarcasm poses a challenge in sentiment analysis

By

Neville Hobson

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20 July 2015

Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.
Full story: FIR #817: Sarcasm poses a challenge in sentiment analysis
Business, Communication, Leadership, Society, Trends, Workplace

Labelling the C-Suite of the future

By

Neville Hobson

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19 July 2015

There could be a slew of new three- and four-letter acronyms to get used to if changes in C-Suite functions and roles take hold as outlined in 10 C-Suite Jobs of The Future, a thought-provoking report in FastCompany magazine this week. For instance: Chief Intellectual Property Officer The world of intellectual property law is only […]
Full story: Labelling the C-Suite of the future
FIR Podcast Network

FIR #816: How Reddit and Subway have handled their crises

By

Neville Hobson

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14 July 2015

Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back the Ice Bucket Challenge; the Media Monitoring Minute with CustomScoop; News That Fits: How Reddit […]
Full story: FIR #816: How Reddit and Subway have handled their crises
Business, Experiences, Experimenting, Hardware, Innovation, Reviews, Software, Technology

Windows 10 shows the scale of Microsoft’s ambition

By

Neville Hobson

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13 July 2015

On July 29 – in just over two weeks’ time – Microsoft will begin the formal roll-out of Windows 10, the new edition of the Windows operating system for PCs and tablets (and Windows phones). It’s been the subject of a comprehensive beta-testing programme by around five million people since the programme was launched at […]
Full story: Windows 10 shows the scale of Microsoft’s ambition
Advertising, Business, Communication, Guest Post, Marketing, Mobile, Technology, Trends, Web

Idle thumbs: Why commuters are the best audience

By

Neville Hobson

•

10 July 2015

A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets […]
Full story: Idle thumbs: Why commuters are the best audience