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  • Communication, Entertainment, Events, Experiences, Public Relations, Social Media, Software, Sport, Technology, Web

    IBM delivers the experience at Wimbledon 2015

    By

    Neville Hobson

    •

    8 July 2015
    IBM delivers the experience at Wimbledon 2015

    The picture above is of a landmark that’s well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It’s Henman Hill, the grassy mound smack in the middle of the Wimbledon venue, nicknamed thus for the now-retired British player Tim Henman. It’s packed with people – and […]

    Full story: IBM delivers the experience at Wimbledon 2015
  • Communication, Events, Experiences, Mainstream Media, Mobile, Online Media, Public Relations, Social Media, Society, Television

    7/7 perspective 10 years on

    By

    Neville Hobson

    •

    7 July 2015
    7/7 perspective 10 years on

    Today marks the tenth anniversary of the July 7 terrorist bombings in London in 2005, known as 7/7. On the morning of Thursday, 7 July 2005, four Islamist men detonated four bombs – three in quick succession aboard London Underground trains across the city and, later, a fourth on a double-decker bus in Tavistock Square. […]

    Full story: 7/7 perspective 10 years on
  • FIR Podcast Network

    FIR #815: Windows 10 and Challenges for Microsoft

    By

    Neville Hobson

    •

    6 July 2015
    FIR #815: Windows 10 and Challenges for Microsoft

    An in-depth discussion on the challenges for Microsoft as it prepares to roll out Windows 10 in 190 countries and 111 languages starting on July 29, human curation and the art of content discovery: the new holy grail for PR and marketing?, do we still need to ask how PR will cope in a citizen journalism world?, great examples show brands are starting to take virtual reality seriously.

    Full story: FIR #815: Windows 10 and Challenges for Microsoft
  • Business, Innovation, Mobile, Technology, Wearable Tech

    Barclays expands contactless wearables

    By

    Neville Hobson

    •

    30 June 2015
    Barclays expands contactless wearables

    Bank launching key fobs, an updated wristband and stickers so that customers can pay for everyday items

    Full story: Barclays expands contactless wearables
  • FIR Podcast Network

    FIR #814: You’re Underusing LinkedIn

    By

    Neville Hobson

    •

    30 June 2015
    FIR #814: You’re Underusing LinkedIn

    Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close. Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the […]

    Full story: FIR #814: You’re Underusing LinkedIn
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