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Full story: How ready are you for #Mobilegeddon ?Tuesday April 21, 2015 – that’s tomorrow – is a date that will mark a milestone of sorts for any business with a website on the public world wide web. It’s the day when a company like Legal and General Group will start to see its ranking in Google search results begin to be influenced by how friendly its website is when viewed on a mobile device rather than on a desktop or laptop computer. Unfortunately for Legal and General,…
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Full story: The Hobson and Holtz Report – Podcast #803: April 13, 2015
Collaborate/London workshop with Igloo Software on April 16; Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop; News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and…
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Full story: Sprinklr gets satisfactionIt looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm’s expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This is Sprinklr’s fifth acquisition in just over a year. In its press release, Sprinklr said the addition of Get Satisfaction adds industry-leading, community-based customer support to its Experience Cloud and…
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Full story: FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis YuWhile digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A long-time Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other…
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Full story: The Hobson and Holtz Report – Podcast #802: April 6, 2015
Thanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston; Quick News: Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC’s updated social media guidelines, companies just aren’t listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop; News That Fits: Does it make…
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