Tag: data
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…
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A scientific sleuth leads the fight against fake data and images in science research
Believing that what you see, read and hear is real and truthful has never been under such a challenge as it is today. While technology plays a big role in creating this state of affairs, most egregious is the human…
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Whether scraping data for generative AI training infringes copyright is a matter for debate
A thorny issue in the broad area of generative AI concerns copyright and how or whether it applies in activities involving the gathering of data about images, texts and other content for use by AI publishers. Specifically, such use would…
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Tim Berners-Lee’s plan to save the Internet: give us back control of our data
Releasing his creation for free 30 years ago, the inventor of the world wide web, Tim Berners-Lee, famously declared: “this is for everyone”. Today, his invention is used by billions – but it also hosts the authoritarian crackdowns of antidemocratic…