From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.

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(First published in the marketing blogjam at FC Now, the Fast Company weblog.)