Content summary: FIR continues twice a week in 2007; CaseCamp Second Life today; thanks to Tyler Leisher; John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media; the irrelevance of the page view; community websites take the wiki path with Wikia.com; Socialtext Unplugged for offline wiki working; New York Times adds Digg to online articles; Le Web 3 meltdown and the firing of the TechCrunch UK co-editor Sam Sethi; PR gaming of Digg; IBM launches marketing effort in Second Life; Dan York reports on measuring RSS subscribers and podcast downloads; brand advocates and their role in the marketing mix; listeners’ comments discussion including some great suggestions for show #200; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days – use promo code “Podcast”.]

Show notes for December 14, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:

• #198 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 18…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)