Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities – what works, what doesn’t, and why – in a research project supported by the Society for New Communication Research.

In this FIR Interview, Francois shares the highlights of the study’s results.

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About our Conversation Partner

Francois Gossieaux is a co-founder and partner at Beeline Labs, a Marketing Innovation firm. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002.

Francois has a long history with online communities and marketing, having implemented an extranet for a large multinational in the early 90s, and being the organizer of the first large-scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog (www.marketingtwo.com).

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Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)